This post is perfectly timed...kinda accidentally...but perfect nonetheless. A couple of weeks ago, Ami of AmisinLA asked me to guest post on her blog. I finally was able to sit down to compose something up for her and last night, it went live! :) Check it out through the link above.
Ami asked me to specifically write about marketing, which I really don't know anything about other than some basics. But I believe these basics is the foundation that's needed in order to build a successful business. I think when it comes to getting your business started, there isn't anyone that's going to hold your hand and say, "OK...step one you do X, step two you do Y." A lot of what Chris and I do as a couple is not prescribed in a recipe that results in a perfectly yummy dish called "success". Most of what we do derives from imagining ourselves in our potential clients shoes. If we were hunting for a photographer for our wedding, what would we want them to do...how would we want them to treat us? We continue to build on that foundation and hopefully...after months of hard work...will result in some kind words spread around by our clients which...subsequently (cross fingers)...results in additional work.
With that said, I introduce you guys to our client post-contract-cards! Get it? Post cards??? Post contract cards??? OK..corny maybe. But we decided to order these postcards from MOO.com for the use of sending to our clients after they've signed their contract. It's a means to thank them for their business, but also to personally reach out to them to let them know that they can contact us any time with questions before their wedding. It's a little marketing tool we came up with on the fly when we ordered our wedding "thank you" cards from MOO.com also. Although it's not a direct marketing campaign to get new business, but it's a way to show appreciation to our current clients.
OOTD: The Beautiful Commute
1 day ago